Laurian Wright : Senior Project Director

Working with HarrimanSteel this campaign was design to celebrate the ordinary people who have been extraordinary, the ‘Everyday Giants’.

We worked with Uber to identify their ‘earners’ that had gone above and beyond in 2020. The goal was to celebrate and thank those people with powerful films and murals in the cities, streets and neighbourhoods they work in.

We worked with Pulse’s Ryan Booth, in the midst of a covid lockdown and a New York winter; managing the process from living rooms across Europe and the USA; on a tight deadline.

Despite some of the trials, I am very proud of the campaign we produced here; the creative was beautiful and felt truly genuine and important.

From future surfing trips to getaways with your friends, when it comes to style and space, it's got to be the all-new Palisade.

Hyundai challenged us to create aspirational pieces for future adventures in covid safe environments.

Shooting in Covid-19 times

All the team members worked from different places across the globe. The shoot happened in South-Korea with a small production crew on location in a safe environment.

It was directed remotely with a live feed with the Netherlands, creating the opportunity for real time feedback.

For Superbowl 2021 Vroom launched their ‘Anti-Dealership’ Campaign. Shot by the inimitable Rupert Sanders, we dialled up the creepy, intense and downright terrifying to convey the true horror of the car buying process.

Director: Rupert Sanders @ MJZ

Creatives: Brian Lim / Martin Weirburd @ Anomaly

Senior Producer: Laurian Wright

On 8th October Anomaly launched their first campaign for Ally bank.

The campaign is an unexpected, hard hitting, truth-bomb on modern day banking, bagging “ad of the day” and a nice little write up on Adage.

Agency: Anomaly NYC
Creatives: Liz Delp, Vahbiz Engineer, Seth Jacobs, Isaac Weeber
Agency Producer: Laurian Wright

Production Company: Gentleman Scholar

Spring 2018 sees the launch of the latest Panera Delivery campaign. 

Production co.: The Reserve
Directors: The Chartrands

Agency: Anomaly NYC
Creatives: Christine Gignac, Helen Torney, Monica Sagowicz
Agency Producer: Laurian Wright

For Valentine's day 2018, YouTube decided to honour their Creators in via the voices of their fans.

We built a tool that autogenerated gifs, scraped from YT comments and emailed them as love notes to YT Creators.

We also created this little animated film to share the love.

Production company: Nexus Productions

Agency: Anomaly NYC

Creatives: Sarah Keats

Agency Producer: Laurian Wright

This summer, Panera hit the road to tell the people of America about their expanding delivery service.

Seeing parts of America that this little Brit never expected to, we covered and captured 9000+ miles, 8 states, 400 deliveries and a bajillion of Panera Die-Hard fans.

We even created two 3 pieces of GPS art maps on the way.

For Christmas 2017 we created 5 spots for New York Life's "Be Good at Life Campaign".

They're slice of life and bring a warm tingly feeling. 

Agency: Anomaly

Agency Producer Laurian Wright

Agency Creatives: Dan Shapiro, Faten Al Mukhtar, Niamh Grunfeld

Prod Co / Director: Dan Shapiro / 7thFl

DP: Minka Farthing-Kohl

Edit Co / Editor / Assist Editor: 7thFl / Chris Hilk (Editor), Paulo Andrade (assist) Colour: The Mill

To celebrate the launch of J Balvin's tour, sponsored by Buchanan's, we got creative with flares and the lights of NYC on our roof (and studio and random empty rooms in the building).

Agency: Anomaly NYC

Prod comp + Post House: 7thFl

Agency Producer: Laurian Wright

Agency Creatives: Erick Rodriguez & Brenda Hernandez

Summer 2017, we took Panera for a spin on a Jersey Shore ferris wheel. Watch the film and transport yourself there too. 

This was served via Snapchat allowing users to view the full 360 view of the Jersey Shore from the top of the ride (and sides) (and the bottom). 

Agency: Anomaly NYC

Prod comp + Post House: AlkemyX

Agency Producer: Laurian Wright

Agency Creatives: Dylan Ostrow + Turan Tulay

FATHER’S DAY 2017

We teamed up with Crown Royal and Unit9 to celebrate father figures across the US for their special day. 

The Crown Royal Father’s Day experience began digitally with a mobile microsite on crownyourfather.com (currently defunct but coming back for 2018!). Users could take or select a photo of their heroic father figure, using it to create a digital regal portrait. 

We worked with five illustrative artists- Chris Buzelli, Corey Brickley, Doug Sirois, Jacquie Boyd and Tracie Ching to give users a selection of fun backgrounds with bold stylistic references like Pop Art, Graphic, Illustrative, Realistic and Modern to chose from.

Additionally by entering an online contest, users had the chance to win a real velvet painting of their father figure to gift on the day itself. 

We then created a film to follow the creation and gifting of these paintings. Watch these crowning moments and see the look of surprise on the Father's faces. 

Pulled together in just five weeks, the project included a team of painting specialists to create custom paintings based on digital submissions. All painted using the iconic Crown Royal purple velvet. Each winner’s entry was hand-painted and delivered to fathers across the land. 

Agency: Anomaly NYC

Production: Unit9

Post Prod: Cut & Run

Agency Producer: Laurian Wright

Agency Creatives: Hope Jordan + Jared Elms

To celebrate the “Chuck II Army”- Converse’s core influencer group in EMEA- we threw a immersive event at Amsterdam’s Westergasfabrik. A legendary space on the edge of the city, that’s hosted everything from Unseen Amsterdam to Pitch festival.

We had one month and a tight budget, to throw an event the Chuck Army would remember. Yung Internet performed, interactive displays covered the walls and a secret glow in the dark graffiti room was built.

This video recaps the experience…

Celebrating 50+ years of MINI, they took over the main hall of the BMW museum in Munich.

Knowing that not many of MINI's fans would make the trip there, they asked us to bring the exhibition to the fans. 

We created a 360 film and online experience to show users around the museum.
 

The site: 
MINI fans explored the museum via clickable hotspots, acceleration and motion on devices and or by simply dragging their mouse.  

The online museum brought to life the cars on display in the museum, and the many many stories that the MINI had to tell in the last half century. 

Unfortunately the live site is now down but you can see we won an FWA Mobile Site of the Day award.

To celebrate the launch of the MINI 5-Door in 2014, we concepted, designed, oversaw MINI-internal build, and created the contents for an online experience of the car. 

Users were put in the driving seat and hurtled through iconic cities around the globe. By identifying these cities, via key landscapes and clues from the in-board system, users could move to the next level and around the world. 

Assets created: Concept, design and build of the game experience, teaser film, online display media + social assets.

Shoot locations included London, Tokyo, New York, Buenos Aires, Berlin, Rome, Chengdu, Paris, San Fran and Cape Town. 

Go for a ride here.

KitKat TV spot- we added some cheek to a product film but animating everyone’s-favourite chocolate snack to the beat of Missy "Misdemeanour" Elliott’s “Work It”

Agency: Anomaly NYC
Creatives: Craig Schlesigner, Stephen Mendonca, Harding Coughter & Nick Rog
Agency Producer: Laurian Wright

CGI: Framestore

Edit/ Finishing: Unreasonable Studios

Music: Missy Elliott :-)